Your Website is an asset to your business – treat it as such

January 12, 2009

As we move closer and closer to a complete digital lifestyle a viable website strategy and online campaign is vital to a business’ ability to succeed.  There seems to be a misconception by many business owners that a website is an expense. We meet with a number of clients who tell us that their website is not working for them, so they think of it as a cost. We’d like to challenge that form of thinking.

Business owners generally forget the importance of their website and many use it simply as a brochure or business card. Many sites were put together by graphic artists or from templates with no thought as to the goals or needs of the business.

So is a website and asset or an expense??
Does it add value to the bottom line? It is true that a properly built and marketed website costs a decent amount of money, but so does a brick and mortar building used to conduct day to day business. 

Let’s make this analogy and compare the virtual real estate with the physical real estate:
The Physical Real Estate

  1. A brick and mortar business sits on land which is considered an asset
  2. There are expenses associated with buildings – (Taxes, utility bills, maintenance, etc.)
  3. A business’ building can increase the value of the business
  4. A business’ access to drive-by or walk-in traffic adds value
  5. Buildings are sold for A Lot of money.

The Virtual Real Estate

  1. A website needs to be hosted somewhere in cyberspace (virtual land)
  2. A website needs to be found in cyberspace (virtual address -domain name, or URL)
  3. A website needs to be updated with either content or new technology (maintenance)
  4. Websites are sold for a lot of money
  5. A business’ website can increase the value of a business
  6. A business’ website popularity adds value to the business

So we have an answer, a well built, search engine friendly, properly marketed, high ranking website can not only increase your business sales, but also increase the value of your business, sometimes more so than any other business asset at less cost.

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How to Make Your Website Work For You

November 8, 2008

At the end of the day, if you’ve taken the time to put up a website, the ultimate question from which all other questions spring is this: Is your website working for you? Most website owners answer that question using one of three valid answers, yes, no, or I don’t know. Regardless of which answer you choose, here are a 10 questions about your website for you to consider: Read more

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